Today’s supports retailers to grow wine and craft beer sales

Today’s supports retailers to grow wine and craft beer sales

Today’s Group has launched Wine and Craft Beer Category Guides for independent retailers, developed in conjunction with Today’s Plan for Profit and the world’s leading wine suppliers.

The booklets are designed to give retailers valuable insight into how they can take full advantage of the profitable wine and craft beer categorys. Today’s Retail Director John Kinney said, “The guides walk retailers through three key strategies designed to make their store a key destination for wine and craft beers.”

The booklets also include an overview of different world wines and craft beers, an introductory guide to tasting and a handy, detachable core range shopping list to use when placing an order with wholesalers.

Both guides follow the success of the Soft Drinks Merchandising Guide, which was released last summer.

The wine guide is available to download via and


About Plan for Profit  

Plan for Profit is the core ranging guide from Today’s Group which provides an extended range for all key product categories, as well as industry leading planograms, seasonal advice and other important information to help retailers merchandise and present their store to the highest professional standard. For more information, visit:

About Today’s Group

Today’s Group is the UK’s largest buying group with purchasing power of £5.7bn. The group operates across the retail, on-trade and foodservice sectors and has more than 160 wholesale members, 434 symbol group retailers and 1,600 retail club members in England, Scotland and Ireland. Today’s currently has 140 own-label SKUs across four brands: Select (ambient products); Essentials (household and cleaning products); Blue Stone Spring (mineral water for retail and foodservice) and Amberdown (a range of great-tasting British ciders).

For further information please contact: Anita Oakhill, Brand Marketing Manager, Today’s Group; t: 01302 249 909; m: 07919 594354;

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