02 Jan Today’s launches own-label chocolate with 35% POR
Today’s Group has launched its first own-label chocolate bar – Today’s Select milk chocolate (100g) – with a price-mark of 59p, it offers retailers a highly competitive 35% POR.
Own-label trading controller at Today’s Group, Hilary Nithsdale, said: “Our members and retailers have been requesting a good quality own-label chocolate for some time, so we’ve responded with a great-tasting product that has an attractive price point and will drive footfall, while maintaining a healthy profit margin for retailers.”
The chocolate bars, which contain 30% cocoa solids, will be available in cases of 28 with a recommended wholesale selling price of £8.99 each. Today’s has invested in full colour outer display cases to help retailers to easily identify the product in their Members depots. Samples of the chocolate will be sent to every Today’s Group member together with POS and supporting promotional materials to encourage early ordering and availability in depots.
The new addition brings Today’s own-label offering up to 117 lines across the Today’s Select, Today’s Essentials, Blue Stone Spring water and Amberdown cider categories.
Own-brand sales are performing well and are up +8% compared with the previous year. Today’s has added that plans are underway to launch a number of additional lines over the next twelve months.