Today’s Group launches Select baked beans and sausages

Today’s Group launches Select baked beans and sausages

Today’s Group has added Select baked beans and sausages (390g) to its hot meats range, made with haricot beans and cooked cocktail pork sausages, price marked at 99p and available in case sizes of six.  

The news follows the introduction of five other hot meat canned lines launched earlier this year: new recipe chicken curry (PMP £1.79), minced beef & onion (PMP £1.79), beef stew (£1.39), new recipe chilli con carne (£1.39) and all day breakfast (£1.19).

Own-label trading controller for Today’s Group Hilary Nithsdale said, “Own brand is quickly evolving with one in ten customers in retail now choosing own-label products. With an average POR of 30% the new hot meat lines are designed to offer retailers a high-quality, own-label alternative while helping them to sustain healthy margins.”

New products are a great way for retailers to keep their offer fresh but it’s critical to remove slower-moving lines to make space, Hilary added. “After all, it could potentially turn into a best-seller.”

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