The Vintage Fish to roll out five-site franchise


The Vintage Fish to roll out five-site franchise

Blackheath-based fish & chips shop The Vintage Fish, a JJ Food Service customer, has announced it will invest £1M to start a franchise with four additional sites scheduled to open by 2017.

Newly opened this year, the takeaway has introduced a new retro-modern take on traditional fish and chips. Customers waiting to pick up their order can enjoy a vintage glass bottle of Coke while sitting on quirky leather seats, watching music videos on a 1950s-style black & white TV.

Owner Huseyin Ozdemir (pictured below), 29, said, “We’ve taken one of the nation’s most well loved meals and given it a contemporary twist. The response from customers has been fantastic.”

Plans are in place to open an additional site in London this year, potentially in Greenwich, and three more sites in London by 2017. The design of each shop will be based on the Blackheath model, which was developed specifically to be customer-centric and ergonomically friendly.

Vintage Fish_Ozdemir copy

“Our staff save a lot of time and energy with our careful positioning of counters and display cabinets. Customers benefit too from the open layout”, says Ozdemir.

In addition to its unique design, the takeaway has invested in technology to attract orders online via its own app and website. “We never have any queues – customers order online and pop in for collection. We spend less time on the phone and more time cooking great food!”

Ozdemir started running his first fish and chip shop at the age of 14 after his father, a property developer, left him in charge of the family fish restaurant in Waterloo, which is still running today.


About JJ Food Service

JJ Food Service is a family-owned foodservice specialist with a turnover of £182m a year, delivering from eight branches across the UK to fish & chip restaurants, hotels, Quick Service Restaurants, schools, local authorities and more. 63% of JJ’s sales come from orders placed online and 35% of sales come from own-label products. Next-day delivery is available for orders placed up until 9pm and same-day collection is available for all customers, seven days a week. Last year, JJ announced a sourcing and supply-chain agreement whereby Unique Seafood’s foodservice distribution London depot and Southwest depot would be merged into the JJ distribution network, enabling a consistent, reliable supply of high-quality, competitively priced fish.

For more information, images or interviews with The Vintage Fish please contact: Elit Rowland, JJ Food Service:; 07956 030 804

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