Alchemy offers brands easy-access to sales out data on the go

Alchemy offers brands easy-access to sales out data on the go

Cloud-based reporting tool Alchemy has been launched by The Whole Sale Company to provide FMCG suppliers with on-the-go access to wholesalers’ sales-out data.

Managing director of The Whole Sale Company Mike McGee said, “The explosion in the availability of sales-out data is largely a good thing but suppliers have been left with the problem of how to manage it. Data comes in multiple formats and it’s extremely difficult to achieve consistent views and to have a clear view of total sales.”

Alchemy solves this problem by enabling suppliers to easily upload wholesale data and have access to high-impact, visual reports, which cover key performance indicators. Tools such as heat maps identify underperforming regions and depot scorecards highlight opportunity by branch. Suppliers also have access to reports that summarise 13 week, year-to-date, and moving-annual-totals.

The tool can be accessed on a PC or on the go with mobile phones and tablets via the Alchemy mobile App, developed to suit the on-the-go lifestyle of field sales people.

“Instant access to key facts and figures will ensure that sales-out data is quoted more and becomes a key component of the trading dialogue”, said McGee. “By doing this we increase the value of the data being purchased and its overall benefit to suppliers,” he added.


About Alchemy

Developed by wholesale supply chain and data management experts, Tanya Pepin and Mike McGee, Alchemy has been developed to resolve the frustration that wholesale has failed to harness the power within sales data, making big data accessible, useable and visual for suppliers. It is designed to enable suppliers to easily consolidate their multiple data sets into a single database and provides highly visual insight to sales and account management teams through its mobile App.

About The Whole Sale Co

Run by supply chain and data management experts Mike McGee and Tanya Pepin, The Whole Sale Co was established in 2011. Both partners have been involved in wholesale data reporting since the late 1990s when Mike was the managing director of Landmark Wholesale, the first wholesaler to sell data to suppliers. They went on to establish JPA and managed data for Landmark, Bestway and SPAR UK Central Office prior to the sale of JPA to Sales Out. The Whole Sale Co supplies insight consultancy to UK suppliers. Alchemy is complimentary to the existing consultancy offering.

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