30% of retailers use Plan for Profit core ranging tool via mobile or tablet

Plan for Profit

30% of retailers use Plan for Profit core ranging tool via mobile or tablet

The Plan for Profit digital guide to core ranging from Today’s Group has hit a record of more than 21,000 visitors over the past year with 30% accessing the tool via a mobile phone or tablet.

More than 14,000 retailers have used the website to download information – with planograms alone receiving more than 10,000 hits. Other popular features include a point-of-sale printer, a find-your-local-depot page, core-ranging advice, a profit-on-return calculator and new product launches.

20% of retailers accessed the site via their mobile phone, while 10% visited it via a tablet, supporting the growing importance of mobile technology in independent retail. This site is averaging a record 200 hits per month more than twelve months ago.

Commenting on the news, Retail director at Today’s John Kinney said: “Businesses are increasingly seeing digital as an opportunity to drive growth; independent retailers are no exception.

“We are giving retailers the tools they need to grow, in a way that’s profitable and easy, whether it’s via a desktop computer, tablet or mobile phone.”

The Plant for Profit guide is also available as a printed booklet and this year, for the first time, the tobacco category was incorporated into the main book.

Today’s produces 60,000 Plan for Profit booklets annually  and  plans are underway to make the guide available via a Plan for Profit App, giving retailers access to the usual core ranging tips and tools, via smart phones and tablets.

Notes to editors

Today’s Group is the largest independent buying group in the UK with purchasing power in excess of £5.7bn. The group has 164 independent cash & carry and delivered wholesale members, over 400 symbol group retailers and 1,600 retail club members in England, Scotland and Ireland.

For more information, images or media interviews please contact: Anita Oakhill, brand marketing manager, Today’s Group: anita.oakhill@todays.co.uk; 0844 877 1432; www.todaysgroup.co.uk;

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