Sales of rapeseed oil up 23% at JJ Food Service

Sales of rapeseed oil up 23% at JJ Food Service

National wholesaler JJ Food Service has seen an increase in sales of healthier options following its activity with the Mayor of London’s Healthier Catering Commitment (HCC) in February.

JJ’s group general manager Terry Larkin said, “As a result of distributing our Healthier Catering brochure to our Enfield and Sidcup customers via direct mail and digital media, plus our presentation to caterers at the recent City Hall event, almost all products featured within the brochure saw an increase in sales with rapeseed oil in particular up by 23%.”

In February, JJ announced it was working together with the Mayor of London’s HCC committee to promote healthy choices for independent café and takeaway customers. The wholesaler distributed 13,000 brochures promoting fresh fruits, vegetables and lower-sugar and fat products. The brochure featured a 10% discount for customers who sign up to the HCC scheme.

JJ has since followed up with caterers already signed up to the HCC initiative to offer them the same discounts. “The caterers we spoke with were pleased that there was an incentive in place from a wholesaler in recognition of joining the HCC”, said Larkin. “We will continue to champion healthier eating and to offer the discounted rates to new HCC caterers,” he added.


About JJ Food Service

JJ Food Service is a family-owned foodservice specialist with a turnover of £182m a year, delivering from eight branches across the UK to cafes, coffee shops, restaurants, hotels, Quick Service Restaurants, schools, local authorities and more. 63% of JJ’s sales come from orders placed online and 35% of sales come from own-label products. Next-day delivery is available for orders placed up until 9pm and same-day collection is available for all customers, seven days a week. Last year, JJ announced a sourcing and supply-chain agreement whereby Unique Seafood’s foodservice distribution London depot and Southwest depot would be merged into the JJ distribution network, enabling a consistent, reliable supply of high-quality, competitively priced fish.

About Healthy Catering Commitment (HCC)

The Mayor’s Healthier Catering Commitment (HCC) is a voluntary scheme for food outlets in London to encourage them to improve their food offering. The Healthier Catering Commitment is just one of the Mayor’s initiatives to get Londoners eating good quality, affordable food. Participating outlets are awarded with the HCC logo. 500 restaurants in 22 boroughs have signed up to the voluntary scheme, which incentivises food outlets to make small changes to improve the quality of the food they sell.

For more information, images or exclusive interviews with the JJ Food Service team please contact: Elit Rowland, head of communications, JJ Food Service:; 07956 030 804

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